Table of Contents

• 3 Brief Overview Of Godrank’s SEO For Online Affiliate Gambling Websites
  • 3.5 SEO Monitoring

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The online industry is on an ascending path; expert projections show that this trend is going to accelerate over the next decade. The penetration of broadband Internet and of mobile devices are only two of the factors that support this global evolution. If you run an online casino business, you should take advantage of this opportunity to grab a more significant market share.

Godrank’s Gambling SEO marketing agency can help you develop a solid strategy to grow your market share and to conquer and dominate your market. Our gaming search engine optimization experts use the most advanced software tools and industry insights to push your web properties to the top of search engines. Whether you run a gambling website or a mobile app, we can optimize your online casino business to reach high levels of online visibility and conversions. We, at Godrank, use our proprietary search engine optimization strategy that targets the right audiences, enabling you to make the most out of your investment in online Gaming Search Engine Optimisation services.

Godrank’s White Hat Online SEO Services

Online gambling is an extremely competitive niche, our recent affiliate casino project imhighroller.com is a great example of a new site (we just started to optimize) so there’s no wonder many players are tempted to achieve results by cutting corners. At Godrank, we disagree with such practices. We use only ethical, white hat tools and techniques to improve the online visibility of your website. We are experts in high-quality link building and in developing the right content that’s going to help you reach your goals in the long run. We firmly believe that acquiring a massive amount of targeted traffic through black hat SEO methods isn’t worth the trouble, as it would sooner or later attract a severe Google penalty.

Whether your business focuses on Online Casino, Poker, blackjack, roulette or sports betting, Godrank has both the knowledge and the means to improve the organic rankings of your website for the most lucrative keywords in your industry or niche. By targeting the right keywords, we are able to enhance the profitability of your search engine optimization campaigns, as more of these website visitors will become your paying depositing players. We know how to analyze your strongest competitors link building strategies and how to develop a long-term Gaming SEO strategy that simply works. We are experts in analyzing the structure of a website in terms of content effectiveness, meta title tags usage, internal linking structure and backlinks profile. Our ultimate goal is to make your website more visible in a search by using only white hat, safe methods.

How Can Godrank Agency Help You Boost Your Players Acquisition?

The ultimate goal of all online gambling companies is to acquire as many clients as possible. By using Godrank’s SEO services, you can boost your online marketing campaign for improving your customer acquisition. We have the right skills and the tools to help you achieve even your most daring goals. By acquiring a steady flow of targeted traffic, you’ll be able to enjoy a constant increase of your real money players (RPMs) numbers.

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As you’ve probably understood already, online casino companies are incredibly competitive. You need to struggle to obtain high positions in search engines. What makes Godrank better than other similar online marketing agencies is that we carefully monitor and track your SEO activities and results while maintaining our focus on acquiring RPMs. Our search engine professionals have a wealth of experience in working with online gambling companies in regulated countries. They are already experts in helping these companies improve their organic search rankings. These experts know how difficult it is to obtain high authority inbound links for a website (aka Link Building) in this competitive niche. Many websites aren’t too willing to associate themselves with an online gambling website, so finding high authority inbound links is more challenging than in other niches. With us, you can rest assured your online gambling website will benefit solely from white hat optimization methods and techniques.

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Brief Overview Of Godrank’s SEO For Online Affiliate Gambling Websites

Godrank marketing agency offers custom Casino SEO solutions for online gambling affiliate websites and online casinos. You can opt for any of our monthly SEO packages or for a custom Casino SEO strategy designed by our experts to suit your specific needs and requirements. We strongly believe in custom solutions rather than in one size fits all plans.

We think that the history of your website, the profile of your best target customers, the activity of your major competitors and the structure of your website have a direct influence on the results of your SEO efforts. In order to make the best out of your investment, you should choose the SEO strategy that suits best your online gaming website and your target market.

Gambling SEO Goal Setting Process

We start by having a consultation with you in regard to your online gambling website. Based on this consultation, we will define the SEO goals we see fit for your website. We do this based on an in-depth analysis of your website and of your main competitors.

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SEO Plan Development

We will come to you with a suggestion of SEO plan for your online casino or gambling business. Our goal will be to acquire enough high-quality links to help you reach your goals in terms of positions in the SERPs for your best keywords. We will also help you identify these keywords to target, in order to obtain the maximum ROI.

Online iGaming SEO Implementation

Once you approve the Casino SEO plan, we will proceed to implement it step by step, in a consistent link building campaign and social media profiles management. Also, we will create high-quality content for your website.

SEO Reporting

Godrank will send you a monthly report so that you can stay on top of the news in regard to the activities we perform to help your website improve its visibility in search. You are welcome to contact us at any time to ask for further details on each of these activities.

SEO Monitoring

Since online gambling is an extremely competitive niche, constant monitoring is a must. We can offer you a special maintenance SEO plan, as well as social media management and video marketing services.

Is It Possible To Be Successful By Using Only White Hat SEO?

A few years ago, guest posting and gambling focused business directories submissions were quite effective. Nonetheless, they are now completely outdated, and may even hurt your rankings. If you want to succeed at the SEO game, you need to offer your audience high-quality content, and associate yourself with other high authority websites in related industries. Creating linkable content still works, and we know how to do it. Just give your viewers what they want to see, and they are going to reward you by coming back to your website for more information. Surveys, infographics, podcasts, and case studies are only a few of the content types that work.

Popular keywords and high-volume key phrases seem pretty straightforward, from a search perspective.

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You target the terms in organic search optimization and through your pay-per-click campaigns, and acquire as much of that Web traffic as possible. Then move on to the much more complex task of managing the long tail of search, right?

Well, maximizing the potential of high-traffic keywords is actually more complex than it looks. There are a number of best practices and a handful of potential issues which arise when incorporating high-traffic keyword terms into your search campaigns:

• HIGH COST AND HIGH COMPETITION - If you know that a term gets searched on a lot, chances are a lot of other people do too. The market is flooded with free to cheap keyword research services which offer anyone with Internet access the same list of competitive keywords you're targeting.
• BROAD PHRASES HAVE QUESTIONABLE INTENT - For a phrase to get a lot of search volume, it typically has to be a short key phrase. In fact, it's often the case that the most searched keywords on Google have multiple meanings. It's difficult to target a term (particularly as you pay for each click) when a fair number of searchers are after something slightly to wholly different than what you're offering. All of a sudden your 'high-volume keyword' offers slightly less relevant traffic for your business.
• A SHORT LIST OF KEYWORDS IS A STAGNANT LIST OF KEYWORDS - While the long tail is extremely fluid and unpredictable, the most popular keywords are far more stable. These keywords' search volumes rarely change, and focusing a search campaign around acquiring this traffic can quickly lead to traffic plateaus.

But, for all the buzz surrounding long-tail keywords, there's still a lot of traffic in the high-traffic, most searched words (go figure).

So the question becomes how to attack high-volume keywords within your search marketing campaign. That's precisely what we'll deal with here.

Paying Less for Popular Keyword Searches

Popular keywords are often the most expensive keywords. This is because, as we mentioned, the traffic-driving keywords aren't a secret. Your competitors know about them, and are likely bidding them up.

For this reason, if you want your AdWords ad to rank for a popular keyword, you'll need to improve Quality Score in order to lower the amount you're bidding on it within your pay-per-click campaign.

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The Quality Score algorithm is based on a few core elements, and they all revolve around relevance. To improve the relevance (and lower the cost) of your keywords, it’s important to:

• RAISE YOUR CLICK-THROUGH RATE – Your ad’s click-through rate (CTR) is one of if not the most important factors in your Quality Score and therefore has a huge effect on your cost per click (CPC). Some proven ways to improve CTR include writing keyword-focused ad copy that appeals to searchers on an emotional level, and making use of all the ad extensions you can, such as sitelink extensions.
• DO REGULAR LANDING PAGE OPTIMIZATION – Your landing pages should be focused and highly relevant to your keyword and ad. If an ad is relevant to a query, a searcher is more likely to click, and if a landing page offers similar messaging to the ad they just clicked on, a searcher is more likely to convert.

Grouping Your Most Popular Search Keywords

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Let's imagine we're running a website that sells electronic gadgets. We sell items such as cell phones, laptops, and LCD monitors. We take a look at our log files, and note that organic search is driving the most traffic for the keyword terms:

• Cell phones
• Laptops
• LCD monitors

Some free keyword research confirms that these are high-traffic keywords. So, what do we do with them?

The problem is, these words aren't closely related. If we attempt to cram these three words into a single Ad Group in AdWords, we'll get slammed on Quality Score and will have to pay a lot every time someone clicks on our ad. A better idea is to give each term its own group.

Better yet: while we're creating a keyword group for each of these terms, why not surround it with keywords that search engines will view as closely related? We'll also want to make sure that these keywords are all linguistically similar: that way, we can easily write ad text variations that speak to the entire Ad Group.

You can use the Free Keyword Tool to find other keyword terms that are closely related, starting with the most popular keywords.

You can then download the full list of keywords in a CSV format that you can upload right into AdWords!

Going Beyond the Most Popular Searches

Remember: While it seems counterintuitive, focusing only on popular keywords isn’t enough. As an SEO strategy, it’s extremely difficult to drive traffic through popular keywords alone, because the competition is so high. The same goes for paid search. And either way, for healthy growth you’ll need to target mid- and long-tail searches.

Getting beyond broad keywords means that you can:

• GROW YOUR AUDIENCE - It's important to overcome the stagnancy of the traffic metrics associated with a handful of the most popular keywords in your vertical.
• DON'T WASTE MONEY ON UNQUALIFIED TRAFFIC - It's equally important that you don’t waste all your advertising budget by bidding on irrelevant, costly keywords that don’t have high intent and don’t convert.

Learn more about how you can grow your audience without over-expanding into irrelevant, unreceptive realms by reading more about: